Howdy, I’m Alexa.
Yes, I will play Despacito.
Keeping it real since 1990.
I’ve worked in the industry for 10 years.
*fun fact: my dad used to go out with Elle Macpherson. 
I’ve worked with all species, from small children, animals & robots
Hot take. I'm not here to save the world through advertising.
*
Hot take. I'm not here to save the world through advertising. *
But I am here to make it less skippable.
Client: Chartered AccountantsBrief: Get Gen Z to take interest in a career in accounting.My role: Make "accounting" look nothing like accounting.
Clients often play it safe, if you can get them to do something different, get excited.
Client: MenulogMy role: Created a first ever TikTok branded game in Australia with bespoke ML sneakers for customers to win.Sometimes the best way to be seen differently
is to do something the brand’s never done before.
Client: Helga's The opportunity: Charli XCX turned her naughty bag into a sandwich bag.My role: Sliced bread is boring, Charli XCX is not, keeping it that way. 
And sometimes, a small budget can hit harder than a big one.
Client: SchwarzkopfBrief: Create a campaign to launch their new sustainability range.My role: Art directed a look and feel that felt natural, real and authentically Australian 